The alqemyiQ team has recently posted a new whitepaper on their site at http://www.kenosia.com/aiqcontent/aiqresources.php. This whitepaper is titled “Improve Your Competitive Advantage with Knowledge of New Trends in Intelligent Data Analytics,” and it covers a number of valuable topics. First is the balkanization of demand data feeds in the CPG industry. Balkanization refers to the division of a large entity into smaller, usually ineffectual groups. Historically demand data has come from one, two, maybe three main sources. These sources were large scale content providers – market research companies who specialize in providing clients with consumer, shopper and retail market information. Today it seems all sorts of companies and retailers are producing individual data feeds, leading to a fragmentation of the market. This must be addressed. The second topic discussed is the increase in the use of mobile technology. There are over 4.1 billion active cell phone subscriptions in the world today, far surpassing the number of active credit cards or personal computers. This has already begun to greatly affect the way the world does business, and it will only continue to have a greater effect on the CPG industry. The third challenging topic discussed is the need for companies to implement efficient knowledge management. The more fragmented and differing data coming in from an increasing number of data content providers is lending to an atmosphere in many companies in which data the value of consumer data is greatly diluted. Analysts must work harder to normalize data and get it out to the rest of the company. Even after that, who is utilizing the data that so much money is spent to produce? Does the CIO know the answer to that question? These are problems with knowledge management. The new whitepaper from alqemyiQ addresses in great detail these challenges facing the CPG industry, and it offers viable solutions to each. Visit the website now to check it out.
In the CPG industry, companies must cater to the changing needs and wants of the consumer. New, innovative ideas are vital to the growth and success of your business. Maintaining an inspired creative team requires dedication, education, and communication. Here are seven simple steps to foster the growth of innovation in your business:
Let’s take a look at recent data released by the latest Harris Poll. This poll is in regards to changes in consumer spending due to the recession. Here are some of the results:
” 64% are purchasing more generic brands
” 47% are brown-bagging lunch instead of purchasing it
” 43% have been going to the hairdresser/barber/stylist less often
” 36% have switched to [a] refillable water bottle instead of purchasing [a] bottle of water
” 34% have canceled one or more magazine subscriptions
” 22% have cut down on dry cleaning
” 21% have canceled a newspaper subscription
” 21% have canceled or cut back cable television service
” 20% have stopped purchasing coffee in the morning
” 15% have changed or canceled cell phone service
” 14% have begun carpooling or using mass transit
” 12% have canceled landline phone service and [are] using only [a] cell phone
There are many differing opinions about how much longer this recession will continue. On a positive note, experts have
The three E’s are a simple roadmap for how to use demand data to gain dominance in your market. Companies that will thrive in a world where demand data changes hands in real time will be those who will use that data to embrace, empower and extend their markets. Given that those verbs are a little esoteric, let’s use Wal-Mart as an example. The first E is embracing the supply chain, which Wal-Mart has done extremely well. Wal-Mart has a consumer data gathering system called Retail Link, which offers up to the hour sales information to its suppliers. There were already data content providers established and used by big suppliers, but when Retail Link was introduced, it was an exclusive and much faster way for suppliers to know exactly what was happening with their products on Wal-Mart’s shelves. Rather than see their suppliers as players to be disaggregated and marginalized in an effort to control more profit, Wal-Mart embraced them as a virtual extension of their own business and offered consumer data that suppliers could use to grow their business within Wal-Mart. This feeds into the second E.
Proper brand development and implementation secures buyer loyalty and promotes brand advocacy. Let’s examine some specific examples of how to properly develop a company brand in relation to strengthening consumer trust, loyalty and advocacy…
A brand is a declaration of distinction, or the fulfillment of a distinctive promise that a business makes to its customers. In the business world, brands have turned into a new form of currency. One of the biggest mistakes a company can make is to overlook the ongoing development of its brand.
Nowadays, people have become tired of an overabundance of advertising messages, tricks and gimmicks. People do not like having products pushed on them. They want to select their own purchases and make their own choices. Sellers must learn how to cater to a buyer’s proposition instead of the other way around. Ongoing brand development is crucial in establishing a rapport- between seller and buyer- that is based on the buyer’s ability to make choices. Whether or not a company delivers on promises made through its brand directly affects a continued seller/buyer relationship.
Learned today at the Intelligence Unleashed Demand Data Analytics Conference 2009 in New Orleans, “Category managers who become thought leaders in their organizations must consider new emerging technologies to improve competitive advantage and maintain a good positon for the future” says Ron Bienvenu, CEO of alqemyiQ and author of The Fourth Shock. He goes on to speak about how mobility will change the way we do business today.
alqemyiQ (a.k.a. DataAlchemy) will introduce educational opportunties in the near future for category managers to capture new trends that will be shaping the industry. This is an important step as the company launches its new vision for the future.
The entire Kenosia team is at the 2009 Demand Analytics Conference here in New Orleans, Louisiana. This morning, there was a huge announcement at today’s Intelligence Unleashed conference. As DataAlchemy enters a new era of technology, it’s evolution was necessary. The new brand – alqemyiQ, will transform intelligence – creating more profits for Kenosia’s customers. After the conclusion of CEO, Ron Bienvenu’s presentation on mobility and demand data, attendees were presented with the vision for the new alqemyiQ and were given gift bags with alqemyiQ promotional material. DataAlchemy Evolved will help revolutionize the process of analytics with faster data outputs due to its new messaging, staging and DSR layer among other emerging technologies it intends to innovate.
This year’s Demand Analytics Conference, presented by Kenosia, is in New Orleans October 7-8. Ron Bienvenu, CEO of Kenosia, explains how this conference could be a career changer for those who want to learn the trends and future of data analytics. Bienvenu presents a compelling argument and special promotion offer during this 5 minute videocast for those who listen. The Intelligence Unleashed | Demand Data Analytics Conference is a must attend event for category managers in the Consumer Goods Industry. Watch Now!