As alqemyiQ explores more thought leadership strategies in the coming months, we wanted to deliver ideas that could be used within departments and organizations immediately. We found the following points at Go-To-Markteting Strategies Web site:
Thought leadership centers on sharing your knowledge and giving your expertise generously and frequently in a variety of formats.
Thought leaders position themselves as centers of influence who are always “present” within their target markets. Seek opportunities to be seen, read, and heard on a regular basis by the people who matter most to your company.
At current rates of growth, by the year 2016 Wal-Mart will become the 10th largest economy in the world, surpassing the gross domestic product of the entire country of France. The Fourth Shock explores this and other head-scratching ideas about the impact of new technologies on the global economy. It is not every day that a book sings the praises of Enron and rails against Apple, but these are just some of the surprises in store for the reader in this wry and fun-filled read. Simply stated, The Fourth Shock poses a fascinating view about how mobility and other rapidly emerging technologies will affect the world as dramatically as the Internet did over the last 15 years.
A keen sense of the obvious doesn’t make someone a visionary. And the “obvious” today is that there are 4.1 billion active mobile phone subscriptions and this will have an impact on the way the world works. To compare this staggering number, there are approximately 850 million active personal computers, 1.5 billion televisions, 1.5 billion Internet nodes and 1.4 billion credit cards in use in the world today. read more…
Learned today at the Intelligence Unleashed Demand Data Analytics Conference 2009 in New Orleans, “Category managers who become thought leaders in their organizations must consider new emerging technologies to improve competitive advantage and maintain a good positon for the future” says Ron Bienvenu, CEO of alqemyiQ and author of The Fourth Shock. He goes on to speak about how mobility will change the way we do business today.
alqemyiQ (a.k.a. DataAlchemy) will introduce educational opportunties in the near future for category managers to capture new trends that will be shaping the industry. This is an important step as the company launches its new vision for the future.
The entire Kenosia team is at the 2009 Demand Analytics Conference here in New Orleans, Louisiana. This morning, there was a huge announcement at today’s Intelligence Unleashed conference. As DataAlchemy enters a new era of technology, it’s evolution was necessary. The new brand – alqemyiQ, will transform intelligence – creating more profits for Kenosia’s customers. After the conclusion of CEO, Ron Bienvenu’s presentation on mobility and demand data, attendees were presented with the vision for the new alqemyiQ and were given gift bags with alqemyiQ promotional material. DataAlchemy Evolved will help revolutionize the process of analytics with faster data outputs due to its new messaging, staging and DSR layer among other emerging technologies it intends to innovate.
Sales managers, retail management personnel and category managers are desirable careers; however, to compete for these positions, it is essential that professionals and hopefuls stay up to date on the latest industry news. Here are some of the most important conferences remaining in 2009 and two worthwhile events for the beginning of 2010.
See if you should attend the next event by reviewing six of the most important events coming up…read more
According to Peter Drucker (1985), “The business has two and only these two basic functions: marketing and innovation. Marketing and innovation both produce results, all the rest are costs.” Unfortunately, somehow the two have become separated. In 2010, major changes are taking place that every category manager, brand manager and demand planner should embrace. The following marketing and innovation trends are essential to any organization implementing competitive advantage strategies:
A recent quote from Gartner Research VP Dale Hagemeyer reported that “81% of the manufacturers…said they want more category captain spots… ironically, though, 57% said there [are] not enough people to interpret the results and be able to make recommendations.”
This shows the difficulty that many category management professionals face. There is not a standardized educational program for creating effective category captains. Unfortunately, even books are less than stellar when it comes to managing category growth. Data management plans, advice and training for category managers are obviously needed if managers intend on pursuing career advancement.
Owning the market in your category sounds like nirvana. SoftSheen-Carson is the No. 1 manufacturer of ethnic hair and skin care products in the world with a 20 percent share of its category in the United States, and No. 1 in the category in South Africa and key European markets. The unique story behind SoftSheen-Carson is that 45 percent of its products are sold in barber shops, beauty salons and beauty supply stores — frequently mom-and-pop shops — and only 55 percent is sold at traditional consumer goods (CG) channels. The former is known for being a difficult locale to collect point-of-sale (POS) data — leading to challenges for the brand.
At current rates of growth, by the year 2016 Wal-Mart will become the 10th largest economy in the world, surpassing the gross domestic product of the entire country of France. The Fourth Shock explores this and other head-scratching ideas about the impact of new technologies on the global economy. It is not every day that a book sings the praises of Enron and rails against Apple, but these are just some of the surprises in store for the reader in this wry and fun-filled read. Simply stated, The Fourth Shock poses a fascinating view about how mobility and other rapidly emerging technologies will affect the world as dramatically as the Internet did over the last 15 years.