Kenosia Delivers High Impact Category Management Secrets at this Year’s Demand Analytics Conference in New Orleans
Framingham, MA – July 31, 2009 – Kenosia (www.kenosia.com), a leading provider of data analytics solutions, has been serving the Consumer Goods Industry for over a decade. For category managers, data must tell a story in order to make fast decisions in today’s competitive marketplace. In fact, managing data has become one of the most important functions for getting customers what they want when they want it – keeping in mind, that it will have a direct consequence to the bottom line. DataAlchemy, Kenosia’s flagship category management software solution, offers on-demand data analytics that deliver relevant information on specific categories by organizing massive amounts of data into simple, easy to understand presentations.
Now category managers can see firsthand how managing vast numbers of data sources can easily be manipulated through DataAlchemy’s powerful demand analytics software. This year’s “Intelligence Unleashed, Demand Analytics Conference” is taking place October 7th – 8th in New Orleans. Participants will get to test drive DataAlchemy’s upcoming release. In addition, industry experts will speak on revealing topics such as the Future of Real-Time Demand Data Management, Balkanization of Demand Data Feeds, the Need for Demand Data Standards, and Understanding the Relationship Between the Internet of Things, Real-Time Data and Your Business, among other insightful exploratory topics.
With today’s new economic reality comes a paradigm shift in the consumer mindset. Unfortunately, consumers are less confident and are spending less on consumer goods. If category managers intend to be innovative and to stay ahead of the curve, now is the time to transform data into profits. The conference will offer the insight needed to put the right marketing mix into the hands of marketers to increase sales and reduce costs.
If you would like to attend this year’s conference, contact Deb Palma at palma@kenosia.com or go to the Web site to register. Registration fees and details can be found on the Web site at www.Kenosia.com – click on the registration button.
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