Demand Analytics Conference Blog

The alqemyiQ team has recently posted a new whitepaper on their site at http://www.kenosia.com/aiqcontent/aiqresources.php. This whitepaper is titled “Improve Your Competitive Advantage with Knowledge of New Trends in Intelligent Data Analytics,” and it covers a number of valuable topics. First is the balkanization of demand data feeds in the CPG industry. Balkanization refers to the division of a large entity into smaller, usually ineffectual groups. Historically demand data has come from one, two, maybe three main sources. These sources were large scale content providers – market research companies who specialize in providing clients with consumer, shopper and retail market information. Today it seems all sorts of companies and retailers are producing individual data feeds, leading to a fragmentation of the market. This must be addressed. The second topic discussed is the increase in the use of mobile technology. There are over 4.1 billion active cell phone subscriptions in the world today, far surpassing the number of active credit cards or personal computers. This has already begun to greatly affect the way the world does business, and it will only continue to have a greater effect on the CPG industry. The third challenging topic discussed is the need for companies to implement efficient knowledge management. The more fragmented and differing data coming in from an increasing number of data content providers is lending to an atmosphere in many companies in which data the value of consumer data is greatly diluted. Analysts must work harder to normalize data and get it out to the rest of the company. Even after that, who is utilizing the data that so much money is spent to produce? Does the CIO know the answer to that question? These are problems with knowledge management. The new whitepaper from alqemyiQ addresses in great detail these challenges facing the CPG industry, and it offers viable solutions to each. Visit the website now to check it out.