The Need for Intelligent Data Analytics by Lauren Maschio
August 4th, 2009
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Leveraging data to create a sustainable competitive advantage is not a new concept. Historically, many companies have achieved such a feat, but in every instance, innovative technology was implemented to help these organizations obtain this goal. Companies such as Google, effectively leverage the information received on every click of its search engine to gain better understanding of its customers. CPG manufacturers and retailers are struggling with how to leverage information in a timely manner to gain real insights into their businesses. The reason for this is…