Show Me the Data by Glenn Geho
August 25th, 2009
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Today’s companies have all sorts of data that is interpreted by analysts and packaged into great charts and tables. These figures and graphics look impressive in the board room or at a product launch, but how much of this information is benefiting the sales force in the here and now? Field sales representatives are able to bring products to their customers and gain customer loyalty from either the solid product or the strong sales relationship, but think about how much more powerful the sale could be with hands-on information and statistics.